New to Advertising? Here's How to Survive Your First Weeks

Just got your first role in advertising? Great! But don't think it's free sailing just yet.

Recently, I spoke with my partner about her experiences at one of London’s top advertising agencies. Instead of the usual frustrations, she mentioned an annoying issue involving a new account executive. This eager newcomer, brimming with first-week optimism, was unknowingly rubbing everyone the wrong way with her over-enthusiasm.

I've seen this before: a fresh, enthusiastic graduate who quickly becomes a nuisance, leading to a dramatic downfall that can tarnish their reputation for years. While their intentions are often good, a lack of guidance on how to conduct themselves in those crucial first weeks can result in a quick derailment.

If you’ve just started your career in advertising and think it's all about being the loudest and most energetic, pause and read the following tips. They’ll help you avoid becoming one of those infamous new-starter cautionary tales.

10 Tips for Your First Few Weeks as an Account Executive:

1. Dress Smartly: You’re not a creative or a planner; you’re the face of the agency to your clients. To command respect, dress appropriately. Avoid jeans, t-shirts, and sneakers in your first week. Observe your colleagues’ attire and aim for smart casual. Better to overdress initially than to risk looking too casual.

2. Learn How to Use the Coffee Machine: If your agency has a coffee machine, expect to make coffee for clients. A simple "Can I get you something to drink?" can win you favor. Mastering the art of making a good coffee can leave a lasting positive impression.

3. Learn Everyone’s Names: You’ll meet many people on your first day and likely forget most names right away. Make an effort to learn and remember as many names and positions as possible, starting with your immediate team, traffic managers, and clients. This will help you connect better and navigate the workplace more efficiently.

4. Listen More Than You Talk: Refrain from giving unsolicited opinions. Many of your colleagues have extensive experience and have been working on projects for months. Your eagerness to contribute might come off as arrogance. Offer opinions only when asked, and be mindful not to dismiss others’ hard work or rely too heavily on textbook knowledge.

5. Ask Questions: It’s okay to ask questions, but don’t overdo it. Avoid simply nodding along when you don’t understand something. If in doubt, try to figure it out yourself first, then seek clarification from your manager or a colleague.

6. Take Notes: Always take notes during meetings, focusing on key conversation points and action items. You’ll often be responsible for taking client meeting notes, so hone this skill early. Review your notes with your manager to ensure accuracy and clarity on next steps.

7. Understand the Finance System: Arrange a meeting with the finance team or ask your manager to explain the finance system. Learn about creating estimates, tracking hours, inputting your own hours, and handling invoices. Understanding these processes will give you insight into how the agency operates as a business.

8. Get to Know the Traffic Managers: Traffic managers are crucial. Making a good impression on them will help you immensely. If your manager hasn’t introduced you, take the initiative to meet them. Learn about their processes and timings. Being on their good side will pay off when you need something urgently.

9. Let People Know You’re New: Don’t hesitate to let colleagues know you’re new. This will make them more patient and likely to share valuable insights with you.

10. Handle Agency Drinks with Care: If you’re not great with alcohol, be cautious at agency drinks. Give it a week or two before fully engaging in the open bar. While agency parties can be exciting, remember you’re socialising with seasoned pros. Avoid becoming the target of mischievous antics by maintaining a respectable demeanour. Once you’ve settled in, you can let loose a bit more.

By following these steps, you’ll set yourself up for success and be on track for a positive three-month review. Additionally, discuss your manager’s expectations to ensure you’re aligned with the team’s and agency’s goals.

Advertising agencies are thrilling places to work—just make sure you navigate your first week wisely to fully experience their excitement.