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The Sydney Opera House Syndrome: Why Client Expectations Can Be Your Biggest Nightmare
In 1957, the Australian government commissioned what should have been a straightforward concert hall project. Budget: $7 million....
5 min read


The Multitasking Myth: How Account Managers Can Boost Productivity
Bing! You have mail. Ding! You have a new text message. Ring! You have a call. Every day as an account manager you face a number of...
3 min read


The Hidden Cost of Poor Filing Systems: Lessons from the Soviet Rocket Failure
In the late 1960s, at the height of the US vs Soviet space race, the Soviets developed a new type of rocket called the N1 as a competitor...
3 min read


The Power of Asking Questions: A Crucial Skill for Account Managers
Asking a question can be more terrifying than we lead on. If you find speaking up in a meeting with clients and colleagues stressful,...
3 min read


No Brief, No Bullseye: Why Most Account Managers Are Setting Everyone Up to Fail
Across agencies everywhere, account teams regularly sell in creative concepts and launch campaigns without a fundamental piece: the...
3 min read


How to Evaluate Creative Like a Strategist (Not a Jaded Critic)
Ok, you’re in a creative review. The work’s on screen. The deadline’s close. Everyone turns to you - the account manager - for feedback....
4 min read


How to Get Work Done When All You Have Is Back-to-Backs
What's worse than a meeting that drags on with a brainstorm that turns into brand therapy, five people saying "just to build on that",...
3 min read


Building Strong Client Relationships: 5 Tips for Account Managers
Taking your client out for coffee can be one simple way to build a stronger relationship. In the early days of advertising, account...
4 min read


From Dread to Dependable: Why Timing Plans Matter in Advertising
Creating timing plans can be boring and time consuming. They can also be frustrating when no one sticks to them. But don't think they are...
4 min read
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