Finding Your Fit: A Short Guide To Choosing The Right Agency

When looking for your next agency look out for the signs that matter to you.

As an advertising account manager, finding the right agency to work for is crucial for your career development and overall job satisfaction. It's not just about finding a job; it's about finding a place where you can thrive, grow, and feel valued. Here are some key factors to consider when choosing your next agency.

Look for the Signs That Matter to You

Choosing the right agency is akin to choosing the right partner in a relationship. You'll likely spend years working with them, so you want to ensure they treat you well and are worth your loyalty during challenging times.

Assess Your Values

When evaluating an agency, consider whether they share your outlook on creativity, client relationships, and work environment. Reflect on your philosophy towards advertising and how you wish to be treated as an employee. Research the agency's culture and values to see if they align with yours. This introspection will help you formulate pertinent questions for your first interview.

Evaluate the Agency’s Purpose

Just as you scrutinise your client's brand for a clear purpose, do the same for potential agencies. An agency without a well-defined purpose might lack direction and be willing to take on any project for the sake of profit, potentially sacrificing quality and employee well-being. Look for an agency with a meaningful mission, such as "spreading ideas that inspire," which you can support passionately.

Consider Your Career Goals

Before you start applying, think about where you see yourself in five years. This vision will guide your choice of agency. If you aim to climb the account management ladder quickly, a smaller agency might not offer the necessary opportunities for advancement. Conversely, if you dream of working abroad, a global network agency could provide more chances for international transfers than an independent firm.

Research the People

The agency’s senior management can be a strong indicator of whether it’s the right fit for you. Investigate who the creative director and head of client services are. Are they award-winning professionals? What kind of accounts have they managed in the past? Can you learn and grow under their leadership? Ensure these are people you respect and want to work with daily.

Understand the Agency’s Client Portfolio

Examine the agency's current clients and the type of work they produce. Are these the kinds of clients and projects you're excited to work on? The agency’s client list can tell you a lot about its market position, stability, and the type of challenges you might face.

Evaluate Work-Life Balance and Culture

An agency’s approach to work-life balance is crucial. Some agencies are known for their demanding work hours, while others prioritize employee well-being. Speak to current or former employees if possible, and read reviews on platforms like Glassdoor. This can give you insight into the agency’s culture and whether it aligns with your personal and professional needs.

Look at Opportunities for Professional Development

Consider what the agency offers in terms of training and development. Are there opportunities for you to learn new skills, attend industry conferences, or further your education? An agency that invests in its employees' growth is likely to provide a more fulfilling career experience.

Trust Your Instincts

Lastly, trust your instincts. Sometimes, despite all the research and rational evaluation, your gut feeling can be a reliable guide. If something feels off during your interactions with the agency, it might be worth paying attention to.

Choosing the right advertising agency is about more than just landing a job; it's about finding a place where you can grow, be happy, and achieve your career goals. By thoroughly evaluating an agency’s values, purpose, people, client portfolio, culture, and professional development opportunities, you can make a more informed decision. Understand what you want and need in your career, and you'll be well on your way to finding the right fit for you.